Strategic Communications
When Words Matter Most
We help organizations communicate with confidence. Whether you’re reacting to a crisis or being proactive in getting your message out, we help clients reach the right people at the right time with the right message.
Our Services
Public Affairs
Strategically managing relationships and communications between your organization and stakeholders, including government, community groups, and the public, to help shape public policy and maintain positive engagement.
Crisis Communications
When situations escalate, every word matters. We provide strategic guidance and real-time support to help you respond quickly, communicate effectively, and protect public confidence and trust.
Conference / Workshop Presentations
We offer one-on-one coaching and team training for leaders navigating high-stakes communication. We focus on presence, clarity, and decision-making when the spotlight is on. We do this through realistic simulations that reflect the pressures of real-world incidents. Participants practice responding to evolving situations, tough questions, and media scrutiny.
Media Relations & Media Training
We prepare leaders to handle media interviews with confidence and control. Through practical, scenario-based training, we help you deliver clear, credible messages - on camera and under pressure.
Stakeholder Engagement
Organizations work in constant interaction with other organizations. Stakeholders need engagement, alignment, and support. We connect clients’ goals to stakeholders who can champion those objectives and manage stakeholder campaigns, engagement, and advocacy that impact those client goals.
Our ExperienceTourniquet Communications brings more than 65 years of combined proven experience in media, public affairs, and corporate and crisis communications to serve its clients.
Our Team
José Luís (Joe) Couto
Joe brings the worlds of communications, public affairs, and academia together to assist clients to engage effectively with the world around them. In today’s rapidly changing social, political, and economic environments, poor communications is a recipe for failure. Joe believes failure is not an option. Empowering clients to communicate well, on-time, and on-point is what he does.
Cherri Greeno
Cherri understands that behind every headline and statement are real people making difficult decisions under pressure. She knows the realities of working in high-pressure environments where decisions are made quickly and under scrutiny. Her training is grounded in respect, realism, and the understanding that communication can shape how people feel, not just what they hear.
Client List
Ontario Association of Chiefs of Police
International Association of Chiefs of Police
University of Guelph-Humber
Canadian Association of Chiefs of Police
Serving With Pride
Royal Roads University
Conestoga College
30Forward
Let’s Work Together
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.
