Strategic Communications
When Words Matter Most
We help organizations communicate with confidence. Whether you’re reacting to a crisis or being proactive in getting your message out, we help clients reach the right people at the right time with the right message.
Our Services
Strategic Communications
(Internal and External)
We help you plan and execute clear, consistent messaging within your organization (internal) and to the public or stakeholders (external) to support understanding, alignment, and engagement.
We develop strategic approaches to delivering timely, accurate, and reassuring information during high-risk or emergency situations to protect reputation, maintain trust, and guide public response.
Crisis Communications
Developing a strategic approach to delivering timely, accurate, and reassuring information during high-risk or emergency situations to protect reputation, maintain trust, and guide public response.
Media Relations & Training
We assist you in managing communications with journalists and news outlets to ensure accurate, effective, and positive coverage (this includes on-air training, media release writing, media relations do’s and don’ts, how to bridge your messaging effectively, etc.), and how to prepare for a crisis before a crisis hits.
We prepare leaders to handle media interviews with confidence and control. Through practical, scenario-based training, we help you deliver clear, credible messages that result in positive coverage. This includes on-air training, media release writing, media relations do’s and don’ts, how to change the narrative effectively, and how to prepare for a crisis before a crisis hits.
Public Affairs
We strategically manage relationships and communications between your organization and stakeholders, including government, community groups, and the public, to help shape public policy and maintain positive engagement.
Our ExperienceTourniquet Communications brings more than 65 years of combined proven experience in media, public affairs, and corporate and crisis communications to serve its clients.
Our Team
José Luís (Joe) Couto
Joe brings the worlds of communications, public affairs, and academia together to assist clients to engage effectively with the world around them. In today’s rapidly changing social, political, and economic environments, poor communications is a recipe for failure. Joe believes failure is not an option. Empowering clients to communicate well, on-time, and on-point is what he does.
Cherri Greeno
Cherri understands that behind every headline and statement are real people making difficult decisions under pressure. She knows the realities of working in high-pressure environments where decisions are made quickly and under scrutiny. Her training is grounded in respect, realism, and the understanding that communication can shape how people feel, not just what they hear.
Client List
Cedar & Clay Studio
Juno Wellness Spa
Holloway Apartment
Elias & Wren
Maison Aurora
Kindred
Let’s Work Together
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.