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Tourniquet Communications
Welcome
Tourniquet Communications
Welcome
Welcome
View fullsize At Tourniquet Communications, we believe social media is more than posting updates - it’s about building trust & protecting your organization’s brand & reputation.

Effective media relations online means:

🔎 Monitoring conversati
View fullsize Congratulations to our own Dr. José Luís (Joe) Couto @coutorocks for receiving the 2025 Outstanding Associate Faculty Award for Teaching Excellence from @royalroadsu’s School of Communication.

At Tourniquet Communications, Joe an
View fullsize So good for @coutorocks to spend time with Frank C. Fazio of CySAT Security Inc. We at Tourniquet Communications are super interested in developing training that addresses AI and digital technologies in media relations and corporate communications an
View fullsize Misinformation vs. Disinformation — know the difference.

One is accidental.
The other is deliberate.

Responding the wrong way can make things worse for you and your organization.

Understanding this distinction is now essential media training
View fullsize Present your message clearly, meaningfully, and with purpose.

You get one shot, so make it count. 

To learn how to reach your audience when it matters most, contact @coutorocks and @cherridale - leading experts in communication and media relations.
View fullsize New Year’s resolutions? Yes, please. Effective, timely communications should be on every organization’s list of goals. A very happy 2026 wherever you are & however you influence the world around you! #resolutions2026 #happynewyear2026
View fullsize Wishing all our colleagues & friends the happiest New Year ever! May 2026 bring everyone much happiness & peace.
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View fullsize So proud of @cherridale for her leadership role in training #police members in effective media relations through the @oacpofficial’s Media Relations Officer course. She & other volunteer instructors are building a community of great communi
View fullsize Did you know that according to Environics Research, nearly 9 in 10 Canadians (89 %) use at least one major social-media platform weekly? Or that platform usage breakdown for 2025 is: Facebook ~67 % weekly use; YouTube ~53 %; Instagram ~41 %; TikTok ~
View fullsize Media relations do’s and don’ts isn’t just a checklist. Effective communications isn’t something you “plug and play”. But remembering some simple & clear rules when dealing with media (and government and the pu

Tourniquet Communications 2017