We prepare leaders and organizations to communicate clearly and confidently in high-stakes moments.

From media training to crisis response, we help you stay composed, credible, and in control - when words matter most.

Our Story

Every decision we make is shaped by a clear sense of purpose. Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.

What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.

Joe Couto

Joe has been honoured for his communications and government relations work in the justice sector with the Queen Elizabeth II Diamond Jubilee Medal in 2013 and a 20 Year Service Award by the Ontario Association of Chiefs of Police. He has also been recognized for his academic work with Royal Roads University’s 2025 Outstanding Associate Faculty Award for Teaching Excellence in Master of Arts in Professional Communications, 2016 Outstanding New Associate Faculty Award (School of Communication & Culture), and Serving With Pride’s 2017 LGBTQ Ally Award.

  • Joe is a veteran public policy and communications professional who brings 38 years of proven experience to meeting the strategic communications needs of clients. He has served in senior roles with associations and public affairs firms, where he developed expertise in a number of public policy areas, including law enforcement, municipal affairs, housing, energy, and taxation and fiscal policies.

    He is proud to teach at the University of Guelph-Humber and Royal Roads University. Joe authored a major White Paper for the Canadian Association of Chiefs of Police, Born to be Blue? The Construction of Canadian Police Officers’ Identity, as part of his doctoral research; Covered in Blue: Police Culture and LGBT Police Officers in the Province of Ontario; a landmark academic study of gay police officers in the Province of Ontario, and Lobbying vs. Advocacy: Police Leaders as Advocates for Their Police Services and Their Communities.

    The University of Guelph-Humber provided funding support for his 2018 project entitled, Female. Gay. Cop: The Intersectionality of Gender and Sexual Orientation in Police Culture.

    Joe holds a Doctor of Social Sciences and a Master of Arts in Professional Communications degree from Royal Roads University, a Bachelor of Journalism degree from Toronto Metropolitan University, and a Certificate of Public Relations from the Canadian Public Relations Society.

    • 2025 Outstanding Associate Faculty Award for Teaching Excellence in Master of Arts in Professional Communications, Royal Roads University · February 2026

    • 20 Year Service Award, The Ontario Association of Chiefs of Police  · June 2024 

    • Serving With Pride LGBTQ Ally Award, Serving With Pride · October 2017

    • 2016 Outstanding New Associate Faculty Award, School of Communication & Culture, Royal Roads University, July 2017

    • Queen Elizabeth II Diamond Jubilee Medal, issued by The Governor General of Canada · January 2013

  • Executive Team Member, 30Forward

    30Forward is a national movement that is inspired by the U.S. 30×30 initiative. 30Forward is uniquely designed to address the specific challenges and opportunities for women in law enforcement across Canada. I am proud to work with amazing women and men who want to include everyone in the profession of policing.

Cherri Greeno

Cherri’s work in journalism, strategic communications, and media training has been recognized through multiple industry and public sector acknowledgements. She has won two national newspaper awards for exceptional excellence in Canadian journalism. Her work in communications led to her being honoured with the Catherine Martin Award of Excellence in Media Relations from the Ontario Association of Chiefs of Police (OACP) and a provincial Heroes Beyond the Badge award. She was also recently awarded a Mentor of the Year Award for her work with students at Conestoga College. She leads the OACP’s Corporate Communications Network and is the Canadian representative for the International Association of Chiefs of Police Public Information Officers Network. Most recently, Cherri had her first Children’s Book – Mismatched Martha - published by New-York Based Austin Macaulay Publishers. 

  • Cherri Greeno is an award-winning journalist and strategic communications advisor specializing in media training, crisis communications, and public safety messaging. 

    Cherri is a trusted expert in crisis communications and media training, known for preparing leaders to perform under pressure. With deep experience in public safety environments, she brings a practical, no-nonsense approach to helping organizations navigate scrutiny, manage risk and maintain public confidence when it matters most.

    Cherri combines practical, scenario-based training with real-world insight, helping clients build confidence, stay on message, and maintain public trust. She is known for delivering straightforward, effective guidance that prepares organizations for the moments when words matter most. 

    Cherri’s work in journalism, strategic communications, and media training has been recognized through multiple industry and public sector acknowledgements. She has won two national newspaper awards for exceptional excellence in Canadian journalism. Her work in communications led to her being honoured with the Catherine Martin Award of Excellence in Media Relations from the Ontario Association of Chiefs of Police (OACP) and a provincial Heroes Beyond the Badge award. She was also recently awarded a Mentor of the Year Award for her work with students at Conestoga College. She leads the OACP’s Chiefs of Police Corporate Communications Network and is the Canadian representative for the International Association of Chiefs of Police Public Information Officers Network. Most recently, Cherri had her first Children’s Book – Mismatched Martha - published by New-York Based Austin Macaulay Publishers. 

    • Winner of two national newspaper awards for exceptional excellence in Canadian journalism.

    • Catherine Martin Award of Excellence in Media Relations, Ontario Association of Chiefs of Police (OACP)

    • Heroes Beyond the Badge Award, Ontario Association of Chiefs of Police (OACP)

    • Mentor of the Year Award, Conestoga College.

    • Co-Chair, Ontario Association of Chiefs of Police Corporate Communications Network

    • Canadian representative, International Association of Chiefs of Police Public Information Officers Network.

    • Mismatched Martha, Austin Macaulay Publishers. 

“Cherri and Joe delivered a comprehensive session on media relations basics designed specifically for police board members. Their attention to detail and ability to address the unique needs of those who serve on police service boards were well received and appreciated by our members.”

— Lisa Darling, Executive Director, Police Governance Ontario

“The media relations training provided by Tourniquet Communications was exceptional and truly tailored to our unique context as an Indigenous community. What stood out most was the deep understanding and respect shown for Akwesasne’s jurisdictional realities, governance structures, and cultural responsibilities. Rather than a one-size-fits-all approach, the training addressed the complexities of working across multiple jurisdictions while remaining grounded in our values, traditions, and community expectations.

The sessions were practical, engaging, and directly relevant to the realities faced by leadership and frontline members in our territory. It strengthened our confidence in engaging with media in a way that is clear, culturally informed, and aligned with our responsibilities to our community. This training was not only informative, but empowering, and it met our needs in a way that few external programs truly do. We would highly recommend Joe and Cherri to any First Nation or organization looking for media relations training that truly honours context, culture, and jurisdiction.”
— Akwesasne Mohawk Police Service